What does App Store Optimization mean? Why is it important?

The primary goal of App Store Optimization is to increase downloads and the number of loyal users. The first step of maximizing your downloads is to make your app easily discoverable by the right users.

Does App Samurai provide ASO services?

App Samurai does provide recommendation services for ASO. Please feel free to reach out to an Account Manager who can help you with your ASO needs.

What does organic uplift mean?

The “organic multiplier,” or “organic uplift,” is a value representing the observed correlation between organic and non-organic installs. It is a fundamental concept in user acquisition (UA) measuring how many additional organic users will install the app as a result of paid activity.

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