What is an OEM pre-install campaign?

For Samsung devices, we’re able to pre-load our client’s apps into Samsung devices before the devices are shipped out to the market by the manufacturers. Upon users purchasing the device for the first time, they will see the client’s app on their home screen.

How is OEM different from other user acquisition campaigns?

OEM campaigns give operator-certified loading guarantees with constant control for fraud and increase brand awareness among competitors and your customers by being on new devices. Direct partnerships with device manufacturers like Samsung, Xiaomi, and Oppo give customers confidence in advertisers.

What is an OEM recommendation engine model campaign?

On Xiaomi & Oppo devices, with the unique Recommendation feature, based on the users’ journey throughout the day, we’re able to recommend an app to the user at the optimal time to grab their attention & hence lead to a download & a user with high LTV. What’s more is that with the recommendation engine model, app icons will be shown to users on relevant occasions, and you only pay when users open your app.

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