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What is Acquisition Campaign?
What is Acquisition Campaign?

Find out what acquisition campaign is and how you can get benefit from it.

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Written by Hello
Updated over a week ago

Acquisition campaigns are non-incentivized user acquisition channels that drive qualified and engaged users. These campaigns bring only the users who are really interested in your app and so your app retention increases with qualified users. Acquisition campaigns is for startups and developers who need qualified users with higher lifetime value. 


For a higher ROI, we recommend you to create a minimum 7-days campaign. Acquisition campaigns are suitable for all apps in all categories.

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