What are you guys doing? Really?

App Samurai is a mobile advertising tech and mobile intelligence company. You can easily start CPI/CPA campaigns, such as boost, user acquisition, and video. We optimize and use the best resources, according to your category, targeted country, and audience. App Samurai is the only place where you can start your ad campaign with a few clicks.

Where are you located?

We have offices in San Francisco-CA, London-UK, and Ankara-TR.

How large is your team?

We have offices in San Francisco-CA, London-UK, and Ankara-TR. We have 15 people who are passionate about removing barriers of mobile advertising for startups and indie developers. 

What is an attribution tool?

Attribution tool is a mobile app tracking solution to measure the user activity of each marketing channel. With no attribution tool, you cannot track installs post install events (registration, 2nd opens, purchases etc.) from your marketing channels. For example, you started an ad campaign in an Ad Network and you use no tracking solution. Users click and visit your app store page. You can measure the clicks, but cannot understand if they installed the app, since all other sources are directed to the same app store page and are all mixed up.

Why do I need to integrate TUNE?

Without having an attribution tool, you/we cannot know how many installs came from App Samurai. We support Tune, Appsflyer, Adjust, Kochava, Apsalar, and S2S tracking methods with custom solutions.

However, TUNE has a special case; when you give access to App Samurai on TUNE dashboard, you will see all your ad analytics and organic installs in the App Samurai dashboard. Also, we’re providing customized recommendations based on your TUNE data.

What other attribution tools do you support?

TUNE, Adjust, Appsflyer, Kochava, Apsalar, S2S tracking.

Can’t I start an ad campaign without having Tune etc.?

You cannot start an install campaign, without having a mobile app tracking tool. You pay for an install event in App Samurai; that’s why you need to track every install source.

How do I integrate Tune, so I can use your services more effectively?

You can follow the steps for iOS apps:


And Android apps:


Do you take my private app data and sell it?

We anonymize each data point we stored. So, we keep them private and safe. We sell no data to any 3rd parties; rather, we use the data to present autonomous reports. We do not share your data with any other customers. 

What are the payments methods you support?

We use Stripe, one of the most secure payment methods available, as the only payment method. You can check their security features here:


What happens if I start a campaign and stop it? Do you pay my remaining money back?

If you stop a campaign, your credit will remain in your account. However, your credit is decreased by the amount of installs you get.

What happens if you cannot succeed in the ranking target? Do you pay my money back?

Ranking algorithms of App Stores are mainly based on daily download volume of an app. We use an estimation algorithm to provide required install volume for targeted category rankings. We do not guarantee a specific ranking, but it is highly possible you will reach your ranking target or a higher ranking.

Can I use App Samurai for my paid app? 

Unfortunately, for now, you cannot create campaigns for paid apps but don't worry! We're working on it!  

What is a bid?

The bid amount you set during campaign planning determines how often your ad shows in publishers. You’re most likely to receive more impressions, clicks, and installs if your bid is higher.

If you cannot receive the daily planned install volume, we advise you to increase your bid.

What is a CPI campaign?

CPI stands for cost per install. You only pay for an install event. Install event means a user downloads and opens your app.

How can I decide on the bid?

You can talk to someone from our customer success team, once you create a campaign on the platform and learn more about ideal bid for your campaigns. Also, you need to check your daily install volume from an initialized campaign and increase your bid if your daily download volume is lower than planned. 

The more bid I make, the more daily users I get?

Correct, but you cannot get more install volume than you planned. If we achieve the daily required install volume, we pause the campaign for that day. Daily download volume is determined during campaign planning.

The more bid I make, the more quality users I get?

No. It does not affect your user quality. App Samurai automatically aims to provide qualified and engaged users for your app. The bid determines daily install volume.

How is the quality of the users who install the app?

The traffic coming for acquisition and video campaigns is totally non-incentivized and source is banner, interstitial, and video placements. When you check our CTI (click-to-install) rate on the campaign report page, it should be under the 1% and it’s the average of the industry.

No illegal promotion

No push

No cheat

No fraud

No adult

What do you mean by ranking? Category and overall?

We only consider category rankings. If you want to boost your app on Overall category, you can talk with someone from our customer success team. 

How do you guarantee a specific ranking?

We guarantee no ranking on App Samurai campaigns. Ranking algorithms of App Stores are mainly based on daily download volume of an app. We use an estimation algorithm to estimate a targeted ranking’s required install volume. When you drive recommended install number on a boost campaign, you may reach 90% of your category ranking.

Is it safe using your services? Ever banned an app using similar services?

It is safe to use our services. We do not manipulate the store algorithm. Real users download your app.

How qualified are your downloads?

We continuously optimize our channels during your campaign. Our statistical models are improving to give you the best user, according to your category target country and pre-defined user segments (for example; shoppers, gamblers, and RPG Players etc.)

Which ad networks/sources do you use?

App Samurai is integrated with +50 Ad Networks, +10 AdExchanges, and many direct publishers. App Samurai has a unique optimization engine to deliver the most engaged and qualified users for your app

What is organic uplift?

Organic uplift is the increase of organic installs during and after a paid campaign. For example, your daily organic traffic was 100 in daily average before an App Samurai campaign. Let’s say, during the campaign, your organic traffic increased to 200, on average. It means you achieved 100% organic uplift, thanks to your ad campaign.


How can I increase organic uplift?

Organic uplift depends on many things. It depends on your app’s quality, your other marketing channels, and your ASO (performance). The easiest way to increase the organic performance is to apply best ASO (App Store Optimization) practices.

What is ASO (App Store Optimization)?

ASO is optimizing mobile apps to rank higher in an app store’s search results. 

We highly recommend you run your ad campaigns with good ASO.

You can find more details on this page.

I need more of a detailed mobile marketing support. Do you know someone?

We have an enterprise customer success team. Please get in contact with us on hello@appsamurai.com

We are a big company and cannot load money and start the campaign. Do you have a consultant to discuss larger ad campaigns and possible other business opportunities?

We have an enterprise customer success team and can give you a custom mobile marketing consultancy. Please get in contact with us on hello@appsamurai.com

Which countries do you serve?

We serve all countries.

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